Gold ' this precious yellow metal has been well loved by women over centuries. The anti-aging benefits of gold can be traced back 5,000 years to Cleopatra, who was said to sleep in a gold face mask every night to enhance the suppleness of her complexion and preserve its natural luminosity. Recognizing its popularity and skin-enriching qualities, VLCC has harnessed the best benefits of the metal to create this luxuriant bleach that is fortified with the energy and glow of pure gold. It bleaches the facial hair to match the skin tone perfectly and purifies the skin from within to make it fairer, energized and youthful.